Naturally, your numbers will fluctuate based on what you’re selling and how much money you’re investing in your campaigns. Doing some quick math, that equals a 1,300% return on your investment. Studies reveal that for every $167 marketers spend on a print advertising campaign, they’ll make roughly $2,095 in sales.
#Direct mail advertising how to#
Look no further than our companion article: Response Rates for Direct Mail: How to Get Your Best Numbers.ĭirect Mail Offers a Great Return on Your Investmentĭirect mail marketing statistics show that ROI is through the roof. If you’re asking yourself, “How effective is direct mail marketing?” there’s proof in the response rates. For example, dimensional mail has an almost 100% open rate. Stand out with top-notch design and/or creative delivery methods. When you add direct mail to digital channels, you can boost your ROI by 20%. Your customers expect an omnichannel marketing experience. Proper data hygiene and list management practices help ensure your campaigns arrive when and where they’re supposed to.
Also, birthdays, holidays, and anniversaries work well. Shoot for Tuesday-Thursday arrival dates. Send your campaigns at strategic times.Of course, since you’ll want to optimize your response rates for direct mail, there are a few things you can do. So when you want some action from your hard-working marketing efforts, direct mail offers the rewards. Email marketing has a paltry 0.1% response rate. By comparison, a paid search campaign totals a little more than 0.5% on average. That makes direct mail better than any other marketing channel by a long shot. Studies show that house lists yield a 9% response rate while prospect lists are around 5%. In fact, according to Research and Markets, direct mail advertising is currently flourishing into a $61-billion business.ĭirect Mail Response Rates > Other Marketing Channelsĭirect mail industry response rates have been on the rise for 10+ years. Rather, it’s a thriving, growing marketing channel that’s poised for continued success. Nor is it a fad that’s had a brief resurgence. But exactly how effective is direct mail marketing? We’re here to answer that question for you.ĭirect mail marketing is not an antiquated advertising medium.
As a smart marketing professional, you know that direct mail is a wise choice to include in your multichannel arsenal.
0 kommentar(er)
